Blog Analysis

The blog I chose to review is Small Planet Partners. The blog’s content addresses the evolving tactic of word of mouth marketing, where advertisers attempt to build buzz about a product or service and consumers spread the news through their personal networks. The blog presents relevant, up-to-date news about changes in the communications industry. In addition to this information, the blog touches on news about advertising and marketing campaigns that have garnered media attention.

The post about Nielson’s advertising effectiveness survey shows that word of mouth marketing is an increasingly strong tool to integrate into a marketing communications plan. In that survey, 78 percent of respondents indicated that consumers more highly regard information from fellow consumers than other information sources. In an agricultural environment, I could see this as being very true. If a farmer finds a revolutionary product and shares information about it, his friends and colleagues are likely to at least further investigate the product and might even try it.

After looking at this blog and previewing its content, I see how blogs in some ways can act as an aggregation of related information. If an agriculture communications specialist, or anyone in marketing, was interested in sources related to word of mouth marketing, the previous blog would be a good starting point for finding information. Additionally, the blog allows readers to add comments, which would further stimulate discussion about a post’s topic.